Ghost Blogging

Compelling content needs ‘strategy’ not a ‘shot in the dark’

The website content, sales letters, emails, blog posts, videos and any other customer communication you publish is all part of your marketing. If the message is disjointed, contradictory or just plain…
May 13, 2016
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An amusing idea and a powerful connection!

I share a birthday with Jack Dee (although he is exactly seven years older and approximately seven years grumpier than me), and this has always given me a sense of affinity with him. Apart from the fa…
May 06, 2016
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A SINGLE word could make ALL the difference

The power of words has long been understood by the ad-men, the conmen and those blessed with great penmanship. But with a little bit of thought, the tiniest hint of imagination and the knowledge that …
Apr 29, 2016
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Great copy deserves a sequel…

There is far more involved in producing effective content for your website, blog or newsletter than merely adding the right keywords and phrases. While optimisation is important to get noticed in the …
Apr 22, 2016
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Stories say so much more than just words…

Stories say so much more than just words…The purpose of marketing is to persuade customers to pay attention to your message and engage with it long enough to take an action in line with your bigger go…
Feb 05, 2016
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​Why do stories matter in business?

It was the French movie director, Jean-Luc Godard, who said, “Sometimes reality is too complex. Stories give it form.” If this is true of complexity, I think that the same ‘problem and solution’ idea …
Jan 26, 2016
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