​How to write a business book your readers will actually want to read

If all you want to do is write a business book, the statistics suggest that it is easy. After all, tens of thousands of people publish business books every single year. But, like actors, less than 5% …
May 08, 2019
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Stories can sell anything

If I started describing food to you, or even at the mere mention of the idea, something will move in the pit of your stomach. It may not be hunger, necessarily, but the suggestion will cause micro mes…
Mar 01, 2019
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The words you use matter a lot!

We all know the widely quoted public speaking statistics (7% words, 38% tone, 55% body language) describing which elements of a person’s presentation are the most impactful. But what does this actuall…
Sep 09, 2016
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The tale of Brilliance and Action

One morning Brilliance had a dreamBrilliance awoke and, just like every other morning that Brilliance had been alive, he started to think.He envisaged truly wonderful things; he saw grand schemes of m…
Jul 15, 2016
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Engage, compel, bore or repel…

If I started this post with a claim to make you millions in minutes, it is more likely to arouse your suspicion than get your attention. In today’s climate, this is the quickest route to your reader h…
Jul 01, 2016
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Why do I bother?

If you were expecting a frustrated rant, then you’ve clicked here for the wrong reason; because that is not what this post is all about. The title, despite its more commonly cantankerous connotation, …
Jun 17, 2016
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