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Category: Marketing

Create interesting content. Don't bore your customers and appear to be the same as everyone else.
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Category: Marketing

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?
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Category: Storytelling

The words you use matter, and your attention to detail enhances the actions that follow...
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Category: Marketing

Why blogging is such a critical element of any marketing strategy
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Category: Storytelling

Turning prospects into loyal customers by building a relationship through storytelling
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Category: Storytelling

Telling stories is far more powerful than giving facts. They are more memorable and get your message across.
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