Write for people first, Google second

Copywriters and SEOers (search engine optimisation experts) have argued the pros and cons of ‘how to’ write and ‘who for’ since optimisation was even a thing. What matters most, keywords and metadata …
Sep 16, 2020
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How to write books that people will love...

The thing about business books is that most of them are boring. This is not just my opinion – it is a fact. Ask any business owner or entrepreneur how many business books are lining their shelves. The…
Sep 03, 2020
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What is the secret to a compelling business story?

The first thing you need to do is have a plan. The irony of stories is they don't write themselves, yet the real-life ones are perpetual in motion and seldom need a writer. But it was left to the geni…
Aug 20, 2020
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It's not just the story that matters…

Have you ever watched 'Would I Lie to You'? The show where celebrities are challenged to share stories with each other and separate tall tales from unlikely truths? It is hilarious and, aside from the…
Jul 30, 2020
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I Don’t Work Fridays

I Don’t Work Fridays by Martin Norbury While co-running a business mastermind group several years ago, one of the business owners in the room referred to me as her Scalability Coach. The term swirl…
Jul 08, 2019
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​How to write a business book your readers will actually want to read

If all you want to do is write a business book, the statistics suggest that it is easy. After all, tens of thousands of people publish business books every single year. But, like actors, less than 5% …
May 08, 2019
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