Why do I bother?

If you were expecting a frustrated rant, then you’ve clicked here for the wrong reason; because that is not what this post is all about. The title, despite its more commonly cantankerous connotation, …
Jun 17, 2016
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One of life’s natural remedies

Walking inspires me. It is as though the world has slowed down and invited me to come in and have a closer look at its best bits. From a simple stroll along the river at the end of my road, to a plann…
Jun 10, 2016
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The sad demise of SEO… or is it?

Just to be clear, I’m not questioning the death of SEO in my title. The ‘or is it?’ actually refers to whether it is sad news or happy. Because the end of SEO as we knew it is already a certainty. I'm…
May 20, 2016
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Compelling content needs ‘strategy’ not a ‘shot in the dark’

The website content, sales letters, emails, blog posts, videos and any other customer communication you publish is all part of your marketing. If the message is disjointed, contradictory or just plain…
May 13, 2016
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An amusing idea and a powerful connection!

I share a birthday with Jack Dee (although he is exactly seven years older and approximately seven years grumpier than me), and this has always given me a sense of affinity with him. Apart from the fa…
May 06, 2016
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A SINGLE word could make ALL the difference

The power of words has long been understood by the ad-men, the conmen and those blessed with great penmanship. But with a little bit of thought, the tiniest hint of imagination and the knowledge that …
Apr 29, 2016
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