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Blogs blow ordinary marketing out of the water...

Why blogging is such a critical element of any marketing strategy
t is why blogging is such a powerful tool in marketing. It is the softly… in an advert or a piece of marketingreated the perfect foundation for any future marketing effort. It attracts and engages. The facts

Maybe words could be the cure

The words you use matter, and your attention to detail enhances the actions that follow...
ybe this is all too grandiose for a piece of marketing content

To Cliché or not to Cliché, that is the question?

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?
ve used this on some of my own marketing materials

Are you boring your customers and prospects?

Create interesting content. Don't bore your customers and appear to be the same as everyone else.

Blog your way to the top

Why writing a blog is good for your profile and a few tips to get you started

​Why do stories matter in business?

Unlocking the secret to writing a good business story... Its all in the magic of the connection

A SINGLE word could make ALL the difference

Discover the power of words and why the words you choose can super charge your writing...

An amusing idea and a powerful connection!

Using the power of association to increase the effectiveness of marketing
d think more carefully before composing your marketing messages

Engage, compel, bore or repel…

Writing to get your customers attention
interest. So my little marketing tip for this short post is quite simply this

Write for people first, Google second

ise you. It is a sad fact of life that smart marketing will always sell more than simply being good