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​How to write a business book your readers will actually want to read

Write a business book with structure, style and stories that will attract readers not repel them, educate your audience not bore them, and elevate your profile not dent your credibility
tens of thousands of people publish business books every single year. But… most business books today were never intended to be read. They w… in a LinkedIn profile. Most business books are also

It's not just the story that matters…

Truth attracts the right people: so tell true stories... even if you have to make them up :-)