Creating your strategy, developing
your style and crafting your story

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To Cliché or not to Cliché, that is the question?

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?

Are you boring your customers and prospects?

Create interesting content. Don't bore your customers and appear to be the same as everyone else.

What is good copy?

What makes good copy in terms of effective content is not the same as what would constitute well-written prose.

Blog your way to the top

Why writing a blog is good for your profile and a few tips to get you started

Compelling content needs ‘strategy’ not a ‘shot in the dark’

The importance of creating a blog strategy, not just a series of random posts. Why and how to build a content strategy that will engage, attract, convert and convince you followers