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Go niche and see your audience increase

We all know that focusing on your niche is a smart idea, but most of us still can’t quite resist the temptation to shout about everything we do. It seems counter-intuitive, not to……

The mind-influencing power of story-telling

Telling stories is far more powerful than giving facts. They are more memorable and get your message across.
It seems like the ‘in’ thing to talk about storytelling at the moment, and how powerful it can be as a communication tool. Well, enough of the theory, I am about to demonstrate on……