Creating your strategy, developing
your style and crafting your story

Blog Search

To Cliché or not to Cliché, that is the question?

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?
People often ask me if they should use well-known phrases, jargon or acronyms in their business writing. Most people would warn you to stay away from such childish things, but I b……

Are you boring your customers and prospects?

Create interesting content. Don't bore your customers and appear to be the same as everyone else.
Almost every company I ever speak to tells me that they are different? Yet when I ask how they ‘think’ they differ most of them still come out with the same boring drivel as every……