Creating your strategy, developing
your style and crafting your story

Blog Search

How to write books that people will love...

How to write business books that people will actually want to read
The thing about business books is that most of them are boring. This is not just my opinion – it is a fact. Ask any business owner or entrepreneur how many business books are lin…… https://businessghost.co.uk/blog/how-write-books-people-will-love

Write for people first, Google second

Copywriters and SEOers (search engine optimisation experts) have argued the pros and cons of ‘how to’ write and ‘who for’ since optimisation was even a thing. What matters mos…… https://businessghost.co.uk/blog/write-people-first-google-second